An attractive and easy to navigate website can make the difference between making the sale, and getting left in the dust.

Design considerations are often overlooked when it comes to building a business, but it can be one of the most important aspects of same. Imagine two stores; both carry the same merchandise, and have the same prices. However, one is a crumbling roadside shack with no parking and a guy picking his fingernails with a switchblade at the counter. The other store has a gleaming edifice, with large doors, wide aisles, clearly marked products, and the staff is snappy and ready to help you. Now, which one of these stores would you shop in, and which would you avoid like tetanus?

Building your site is the warm-up.

From social network integration to search engine optimization, we can help your business reach as many people as possible. Press releases, PR, image management… Yup, we can handle it.

Remember when you sold lemonade as a kid? You may have created little handwritten signs and scattered them across your neighborhood. Now imagine doing that on a global scale… that’s a lot of signs, and your fingers would cramp something fierce writing them all. Luckily, we now have the internet. The internet provides us with access to the hearts and minds of just about everyone in the world. Our job is to help you reach as many of those people as possible. Combine that with more traditional marketing techniques, and you’ve got a one two punch that will help you sell an awful lot of lemonade.

Creating cohesive branding.

Slick business cards and a nice letterhead are the currency of the business realm. When you hand out a business card or send a mailing, you want them to stand out amidst the dross of your competition.

Branding can be considered as the face of your business. It is oftentimes the first thing your potential client sees, so you want to make a good first impression. Your brand is a promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. You want to make sure you are consistently communicating the desired image of your company. We can help you do that.
When you’re thinking about creating a new business, or perhaps re-vamping your current business, a lot of the details can seem pretty daunting. Oftentimes, we tend to overlook quite a few things while keeping our eyes on the ultimate goal: Success.

Who we are, and why we’re different.

Our team is comprised of freelancers experienced in all matters media related. We have close relationships with an extended family of designers, writers, advertisers, musicians, filmmakers, engineers, programmers, salespeople, 3d designers, consultants… heck, if it needs doing, we can get it done.
At M60, our job is to help you with those details, allowing you to focus on what you do best… run your business. After all, who wants to sit and tweak the colors of a logo, or write pithy headlines for press releases, or hammer out all that complex code that makes up a website. Who has time for this stuff? Well… we do

“The skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.
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In other words, querying, reporting, OLAP, and alert tools can answer questions such as what happened, how many, how often, where the problem is, and what actions are needed. Business analytics can answer questions like why is this happening, what if these trends continue, what will happen next (that is, predict), what is the best that can happen (that is, optimize).”

Here’s the gist:
Analytics give you an idea of your customer’s habits; what they like to buy, when they buy it, how they buy, etc. You can use that information to make adjustments to your business plans. For example, if you wanted to know the best day to run a special on, say, banana cake, you could track the number of sales on a per day basis. Maybe people buy them in droves on Monday, but want nothing to do with them on Wednesday. Running a special on Wednesday could boost sales for that item… or you could sell carrot cake that day.

Think about sales as it’s evolved. In early days, it was door to door salesmen, selling to one person at a time… one after another. Then on to radio, and eventually television; advertisers cast a wide message in the hopes of getting the attention of people who are probably making a sandwich while your expensive commercial runs.

Then came the internet, and the social boom. Now, rather then casting out a big message to people that may or may not care to hear it at that particular time, you make your message available at all times for people who are seeking that information. Plus, you have people mentioning you to their friends. Studies show that people are much more inclined to take purchasing advice from friends than they are from advertisements. With all these elements working together, you essentially have hundreds of unpaid salesmen introducing your always available message to people who are ready to listen. It’s the best of all worlds.

“A recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. Increasingly also viral marketing campaigns are grouped to integrated marketing communications.
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Increased communication for organizations fosters brand awareness and better customer service.”

Here’s the gist:
Social media is great for business. Lets say you’ve just launched a new product in your line, like coconut puffballs. Announce it to Twitter, Facebook etc… maybe even offer a coupon of some kind. Lots of internet socialites are on the lookout for new products and deals, and can’t wait to be the first of their friends to “discover” something new. They’ll chat it up on their networks, and the readers of those networks will pass that info on.. and on… Suddenly, coconut puffballs are everywhere.