Hook vs. Net

Really, this could be looked at not just as a hook vs. a net, but a hook and a net.

Think about sales as it’s evolved. In early days, it was door to door salesmen, selling to one person at a time… one after another. Then on to radio, and eventually television; advertisers cast a wide message in the hopes of getting the attention of people who are probably making a sandwich while your expensive commercial runs.

Then came the internet, and the social boom. Now, rather then casting out a big message to people that may or may not care to hear it at that particular time, you make your message available at all times for people who are seeking that information. Plus, you have people mentioning you to their friends. Studies show that people are much more inclined to take purchasing advice from friends than they are from advertisements. With all these elements working together, you essentially have hundreds of unpaid salesmen introducing your always available message to people who are ready to listen. It’s the best of all worlds.