Social Media Marketing

Social media marketing, is (according to Wikipedia):

“A recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. Increasingly also viral marketing campaigns are grouped to integrated marketing communications.
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Increased communication for organizations fosters brand awareness and better customer service.”

Here’s the gist:
Social media is great for business. Lets say you’ve just launched a new product in your line, like coconut puffballs. Announce it to Twitter, Facebook etc… maybe even offer a coupon of some kind. Lots of internet socialites are on the lookout for new products and deals, and can’t wait to be the first of their friends to “discover” something new. They’ll chat it up on their networks, and the readers of those networks will pass that info on.. and on… Suddenly, coconut puffballs are everywhere.